Sunday, May 15, 2011

Burning the Midnight Oil - Cheerio Exterior Installation



A while back a friend who ran an office in LA moved back to Cleveland to finish up a local project, the rehab of a mixed use structure on the West End of the Cleveland neighborhood known as the Detroit Shoreway Neighborhood (which has recently undergone some major rehabilitation). Adam (my buddy) asked if I would be interested in helping him "do something" with the building (known as the Cheerio Building) as the residential units are reaching completion and the commercial units are still rather raw.

Regardless to say (and I won't bother with the minutia just yet) the storefront installation (Or installation 1 of 2-oh my god time is flying too fast) is 60% done and up for the world to see. With this in mind I figured I may as well put the word out before massive rumors of an urban animal menagerie got too far out of hand.

The exterior installation is simply an attempt to make the construction barricade/boardup palatable to the community. We put some CDX on 2x framing, spray painted a graphic (morse code for you math nerds), perforated the plywood (to play with back lighting) and began putting the larger graphics up as well. There is still more to do, including installing the panels on the other storefronts and finishing the stencil work.

And this is the exterior installation, one is in the works for the interior when the building is "opened" for an exhibition.

As the whole thing comes together, more explanation, written in archi-prose completely self referential and ironic (so no one can understand it) will be offered. In the mean time just enjoy the giant pink rhino that now graces Detroit Ave. in Cleveland. (insert rhino noise here)

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