Matt Siber is an artist who has been using photography as a vehicle to explore how our society uses the visual language of branding. On March 28, he will be at the Transformer Station to unveil a monumental installation inside one of the galleries and talk about his work. As part of his ongoing multimedia series on the infrastructure of communication, Matt will make the first large-scale installation of his Billboard Vinyl, a 22' high draped billboard that subverts the commerical purpose of the two-dimensional advertisement and converts it into a sculptural aesthetic object. Also on view will be two examples of his earlier work that will show the arc of his exploration of our marketing communications saturated environment. Beer, wine and refreshments will be served with donations accepted for the benefit of the Transformer Station. Admission is free.
Right: Billboard Vinyls Concept Rendering |
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