Clear Channel, the corporation who loves to slap advert slogans on whatever you can imagine are using their business savvy in an attempt to lessen the congestion of Washington D.C. by bringing Bike Sharing Programs to the U.S.
Already being used in cities such as Paris and Barcelona, bike sharing programs work on either a short term or subscription basis through a series of rental stations scattered in strategic locations around the city.
Part of the purpose is simple. To alleviate road congestion but also to capitalize on existing infrastructure. I couldn't put it more succinctly than I could reiterate it.
“Public transport is usually fuel intensive and needs drivers and there’s a lot of infrastructure required. But with bicycling, you already have the bike facilities, the bikes themselves are inexpensive, the driver is the customer, and there is no fuel, other than the breakfast of the customer,”
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