Year after year, what comes to the top of the list is not economic opportunity or other "practical" factors -- but instead the things that are much more intangible and yet still deeply felt. Things like friendliness and beauty:
Social offerings are the top driver of attachment in 2010, not only across all 26 communities, but also in every community individually. This includes the availability of arts and cultural opportunities, availability of social community events, the community's nightlife, whether the community is a good place to meet people, and whether people in the community care about each other.
A community's openness is the second most important factor to residents. This is regarding whether residents view their communities as good places for different groups, including older people, families with children, young adults without children, racial and ethnic minorities, immigrants, gays and lesbians, and young, talented college graduates looking for work.
A community's aesthetics -- in terms of its overall physical beauty and the availability of parks, playgrounds, and trails -- is the third most powerful driver of community attachment. A community's education offerings are the fourth most important driver, which include ratings of local colleges and universities and public K-12 education.
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