Fivelimes, green products and services: online!

Fivelimes, a product and service review site has gone (relatively) live. Showcasing products with a determined "eco-friendly" slant, Fivelimes works on a consumer rating system whereas individuals can submit a product and service where it will be subject to an online community rating system. The rating system is rather simple. A product is rated on a scale of 1 (one) lime being the lowest and 5 (five) being the best. Products are rated on quality AND sustainability. There are already plenty of categories, from apparel to food and booze.

There is a login required to participate in commenting on a product and service and creating an account allows you to also build a "wishlist" of sorts to share products with friends and family.

There is the problem that "green washing" could occur but since the system is self policed by what will no doubt be an extremely large audience, it remains reasonable to expect that products and services that fluff up their score will be caught rather quickly.

The site is still in its infancy but look for it to explode soon as word of mouth spreads and more mainstream green products arrive in the market place.